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ASOS Launches A Bridesmaids Line


Look out brides and bridesmaids! ASOS launched their line of bridesmaid dresses in their online store in April. Vanessa Spence, the Womenswear Design Director, explained that, “we noticed a gap in the market to supply our 20 something customer with contemporary bridesmaid dresses with a fashion approach [and] having seen dresses from our mainline collection bought as bridesmaid dresses we felt like this was a natural addition to our occasion wear offering.” While this is a natural move for ASOS, this is naturally exciting for all the brides and bridesmaids!

In the ASOS bridesmaid line there are 30 bridesmaid dress styles in complementary fabrics, colors, and points. This makes it easier for the bride to mix and match the dresses for her bridal party. While everyone has different preferences for style, color, and lengths, the bridesmaid dresses that ASOS released will allow everyone in the bridal party to be happy with the various options available. Bridesmaids will not only wear their dresses for the wedding, but also in their everyday life! Make sure to check out their dresses on

Xo B.Lo

Photo – BRIDES
Article – Marie Claire
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