All throughout college I was told to always have an “elevator pitch” ready. Considering that Babson College has hardly any elevators on campus, I really didn’t fret. However, funny enough it seems like it becomes a hundred times more important in the real world. After learning from a friend’s sister that she landed two different jobs through meeting people in an elevator, I am convinced that everyone needs to have one prepped just in case. An elevator pitch is essentially a mini speech that highlights who you are, qualifications and aspirations, and how the company can benefit from hiring you. I won’t lie; I am still refining my pitch but I can tell you that nailing your elevator pitch will help you when you’re meeting potential, future employers and trying to answer the typical interview question: tell me about yourself. These are some tips that really helped me with my elevator pitch:
WRITE IT DOWN & PRACTICE
Don’t make that face! We’re going old-school. 60 seconds is approximately 150 words and that is not a lot if you think about it. The best advice I can give to you is to write it down, put it away, and come back to it the next day to ensure that you include all the important elements about you or your business. Also, try to present it to others to see if it is catchy and interesting enough. This way, they can provide you with some insight feedback.
WHAT DO THEY NEED TO REMEMBER?
Admit it, we tend to be a little forgetful. If you didn’t know, 90% of what you say will be forgotten immediately. So, what’s the 10% you want others to remember? Focus on that 10% to make sure that is what they take home.
BE PREPARED FOR QUESTIONS & HAVE YOUR BUSINESS CARD READY
Don’t look so surprised! The other person might ask you questions, so be prepared to answer them. When you’re practicing your pitch, let someone ask you questions that might come up. Also, be prepared by having your business cards ready; nothing is more embarrassing and unprofessional than turning your whole bag inside-out to find your cards.
The grand finale! Always end with a question or a point of action. What was the purpose? What do you want from that person? Suggestions: ask for their business cards or propose a meeting.