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The #LadyLeader at Kate Spade




Name: Izzy Goodkind

Business/Job: Graphic Designer at kate spade New York

Instagram Handle: @izzygoodkind

I’ll admit… I’m extremely excited about this weeks #LadyLeader… She has become a friend in recent months and I have enjoyed every minute of getting to know her.  She’s one of those people who genuinely likes getting to know people and is the first person to include others into her plans no matter who they may be. From the moment I met Izzy she instantly had a fun energy that I enjoy being around. Many of you will recognize her from The Bachelor and Bachelor in Paradise, but in addition to having been on the show, she is also a kick-ass designer at kate spade new york.


What inspired you to join the company you are at or to start your own venture? What made you take the leap/how did you get to where you are today?

Well….mine is quite the story….

I always knew I wanted to work in design – doing what I love is most important! which is why I chose the path of graphic design. From web visuals, to print work, invitation or stationery design, you name it – I LOVE IT. 

For two years, after graduating college, I was working a relatively small family-run lifestyle brand outside of NYC…but I always had the itch to get to the city. whether it were to move there without a direct path or to land my dream job in the fashion industry I knew I HAD to make the move.  

Unexpectedly an opportunity came my way that I could not pass up. ABC’s The Bachelors’ senior casting director emailed me asking if I had interest in being a participant on the show. With this already burning curiosity of what else was out there, I rolled with it and started the application process. Long story short, I was accepted to be one of 30 woman out of a total ~30,000 applicants and with in 5 short months I quit a solid graphic design role, hired right out of college (that I loved) to go find love on TV…. CRAZY, right? But hey, once in a life time opportunity I could not refuse. 

I thought a lot about what I was about to do and with much encouragement and support from family and friends- I knew that this decision would benefit me someway in the end, right? This decision would mold me into the growing young woman that I am, at the young age of 25. “Why not?”, I said. “Go in expecting nothing and be pleasantly surprised if something comes out of it.” I was constantly asked, “but why? What do you expect? Fame?” And frankly, no, fame was not my reasoning at all, but simply, the experience. Experiences are what life is ALL about. I took a chance and a huge risk but had a feeling that no matter what happened I knew I would find my way. 

So off I go on this journey of what could have been 3 months away from the real world, family and friends and ended up being a very short trip to be sent home very early on in the process. *eye roll* Well I definitely was NOT expecting that!!! But again I rolled with it…everything happens for a reason, I STRONGLY believe… I came home, unemployed and not married to Ben Higgins…

What now? I said to myself. NYC REMEMBER? That was the plan, no matter what. I wasted no time. I packed a bag and got on train to Manhattan. HUSTLE AND WORK FOR WHAT YOU WANT… that’s the only way in this city, and that’s exactly what I did. After living in my brothers living room for two months and bartending 7 days a week, i got my own place, settled in and started up my freelance career. Simply by word of mouth, friends and family I did my design jobs on the side, continuing to express myself artistic self in branding and developing, wedding planning, invitation design, logo design, everything and anything possible to keep my creative juices flowing and to further build my portfolio (while bartending to make the moolah).

Exactly 6 months or so later, tons of late nights, a lot of hard work, networking, and major stress (wine, please)…I landed a freelance job with kate spade New York. It was unbelievable. I couldn’t believe it…of course I accepted! Duh! How could I not? No, kate spade wasn’t “my style” but let me tell you, that the second I stepped into that office for my interview I KNEW that was the place for me. No other words to describe this office other than INSPIRING…this was it. 

OH NO ITS NOT – let’s throw another obstacle in Izzy’s path. 

*1 month later* ABC’s Bachelor in Paradise producer emails me. They want me back? This never happens to a “night one girl”… how could I turn this down – but wait I just landed my dream job. But it’s not full time. But it’s with an outstanding company, why would I risk leaving for this show AGAIN! But it’s a new path of TV I want to explore! MY THOUGHTS WERE BOUNCING LIKE A PING PONG BALL. WHAT THE F*CK?

Now people are going to either think I’m nuts to let this freelance opportunity go, or think I’m nuts for not going on the show – But wait, if you care what others think of you, you will never do anything for yourself…

So with that, I listened to myself, followed my gut and …. took the opportunity to go back on the show. Since my position was not permanent nor full time, I felt it was something I could risk leaving (for a short period of time). What was also amazing was how supportive and encouraging my team and friends were at kate spade for me to take this journey and once in a life time opportunity at hand.

Fast forward a month and I was back from filming my ever so romance relationship on TV, with my freelance position still open and calling my name. And I was back right where I left off! I couldn’t have been happier OR more lucky! I knew this was where I needed to be, to learn and grow as a designer. My reality TV show itch was also out of the way…back to work! And A month later I was offered a full time position and now have been there full time as a designer for 6 months! 

SO, not the typical and STRAIGHTEST path that led me to where I am now, BUT I do take every single one of my actions/decisions into account from the past year and am so thankful for every step I decided to take, because otherwise I wouldn’t be exactly where I am now: SO happy doing what I LOVE to do, Designing and creating beautiful elements for an outstanding company. 

And because I don’t do enough outside of work balancing my personal/social life etc, I still continue my freelance, now solely specializing in wedding invitation design. 

When did you know that this job/career was for you or realized a past job wasn’t working for you?

I knew since college that I wanted to be in the fashion or wedding industry doing design. When I landed my first job outside of the city I learned so much about different parts of the industry that led me to realize what it was I did and did not like about my job and took action to make a change. 

Unofficial Work Motto: 


Word of advice for anyone looking to pursue a similar career:

Be patient, but don’t give up. Get scrappy and do whatever it takes to get exactly you want to be (I’m not even there yet).

Something practical every on-the-rise exec should do:

 Network. Network. Network. You never know who you may meet or pass by in the elevator. Smile and make connections everywhere you go.  


Style in Three Words:


Favorite Beauty Brand and why:

Bare Minerals – light, natural feel and look

Beauty Product you can’t live without:

NARS highlight stick “orgasm”

Power-Boosting Beauty Hack:


What makes you feel like a total girl boss in the morning? 


Best Style/Beauty Decision I Ever Made:

 Keep it simple. Wear one piece that makes a statement; whether it’s a killer bag, piece of jewelry or shoes…don’t over do it. 


Who are a few women that inspire you and why?

My mother inspires me tremendously. She once worked in the fashion and design industry (apple doesn’t fall far from the tree) and I have learned from her, ultimately, to go for what you want and never give up! 

What motivates you the most?

What motivates me the most is making my family proud of me, but also making MYSELF proud. One must feel good about themselves to exude happiness and pride onto others.  

Your #girlboss secrets to leading a efficient yet stylish lifestyle:

STAYING ORGANIZED AND PRIORITIZE (hey, agenda!) Work your ass off and also have fun! I definitely know how to have a good time and love myself a little cocktail (or 3) so get your work done, and let loose too when you can!! Life’s too short to be boring. 

How do you incorporate your ‘personal brand’ into your career?

I always, always, always have my agenda/notebook with me (and my erasable markers – yes they are life changing) because I like to see my schedule/social plans etc. written out in front of me (at most times color coded because that’s so me). I do love my phone, but don’t use it for my calendar, it’s just not the same!

Challenges as a successful lady boss:

STAYING ORGANIZED AND PRIORITIZING. It’s my secret but also at times a challenge for me. As my 2017 resolution have said to myself to not over exert myself or over commit, because it can lead to letting people down, possibly those you care about. So staying as organizing as possibly and prioritizing what’s most important, whether in work or personal life, is key! 

How has your success affected your dating life (work life balance):

Gosh, dating… I think if I was unemployed I would be just horrible at dating as if I had 5 jobs! Dating in NYC is tough… and maybe it’s at this age. I would prefer to meet someone organically as opposed to a dating app, but I am not opposed to them.  Working full time, doing my freelance and balancing my busy social life can be a challenge, but again, I try very hard to make time for all aspects in my life as a 26 year old woman exploring NYC. 

Where do you see yourself in the next 5 years?

In the next 5 years I see myself running my own company doing solely wedding invitations and stationery (my ultimate passion). 

The best piece of advice you have ever received?

Don’t look back, you’re not going that way.

Favorite activities to do or places to eat in your city:

 I really try to not go to the same restaurant twice (unless I REALLY LOVE it) but this year I want to really explore the city more culturally and go to as many new restaurants, bars, lounges, museums etc as possible! 

But my favorite place for a good cocktail would The Garrett East or Mr. Purple

And if you really want to step back into your college years (and ruin your Monday) Sidebar in Union Square on Sundays during NFL Season is the place to be. 



B. Lo

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