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The #LadyLeader Behind The StyleWright




Name: Kasey Ma

Business/Side Hustle/Job: Pricing Manager at a Major Fashion Retailer, Lifestyle and Fashion Blogger/Social Media Influencer, and Singer

Instagram Handle: @theStyleWright

Blog/Business Website:

This weeks #LadyLeader was introduced to me by my best friend, Nina, and I have been following her ever since. I am constantly inspired by her Instagram and blog, and I am so excited to be sharing her story with you all!


What inspired you to join the company you are at or to start your own venture? What made you take the leap/how did you get to where you are today?
I was born and bred as a creative and musical person. I picked up piano at the age of 5 ½ years old and performed at Carnegie Hall by the age of 6. Throughout my childhood and until high school, I continued to win competitions and performed at Lincoln Center and Carnegie Hall every year. I was really serious about classical piano – I won top 3 out of my tri-state area every single year of my 12-year piano career. In college, singing became my forté. I wanted to be more updated and modern, and singing to me became the perfect medium in which I could intimately express myself. I became obsessed with music.

Next, came fashion. Once I started my first retail job at Abercrombie & Fitch, I began to earn my first step into financial “freedom” (well, as much financial freedom a 16-year-old could have). My parents told me that for anything I wanted that was not a necessity, I had to work hard and earn the money to buy it myself. So, I began to do just that. I worked long hours and started to shop more. I frequented the mall more often, and I loved the idea that what I chose to wear each morning set the tone for how I was feeling for the rest of the day.

After I graduated NYU, I landed my first job at a Major Retailer as an Assistant Planner. Several months went by, and I realized that corporate retail wasn’t as glamorous as it seemed. There was a lot of numbers to analyze, Excel became my best friend, and my days became repetitive and monotonous.

Enter: TheStyleWright. I needed a way to reintroduce the creativity into my life and share it with others through my words, photos, and advice. I wasn’t getting my creative fulfillment at my day job, so I bestowed it upon myself to create a little project. Little did I know that my passion flourished into a full-run blog and Instagram.

And how did I come up with the name? Well, just like a playwright who writes plays, I write about style. And for me, style encompassed everything in my life ranging from fashion to my inspirations, and to any topic I thought was worth sharing with my readers.

When did you know that this job/career was for you or realized a past job wasn’t working for you?
I knew about six months into my first job. Bringing it back to college, my track throughout NYU was to pursue Finance/Economics in order to land a decent-paying job upon graduation. I then discovered Retail Merchandising/Buying and thought that it was the perfect mix between business, analytics, and creativity. However, once I got better and better at my job, I realized the creative side was practically absent from my day-to-day routine.

I had followed a lot of fashion bloggers at the time, and saw how amazing they were at kicking ass, so I thought to myself, “If they can do it, why can’t I?” Then, one day, I plopped myself on the couch, opened my Macbook Air, and bought my domain right then and there. The next day, I asked a friend at lunchtime to take pictures of my outfit, and started writing away. I was instantly hooked. I knew my blog was my passion and my calling.

Unofficial Work Motto:
Never let the fear scare you; let it motivate you. A lot of people aspire to be bloggers, and many ask me how I started and how I got to where I am today. And honestly, it’s because I never really let my fear hold me back. I recognized that fear is a constant and will always be there, but you cannot let it bother you. When taking risks, I know that something could go terribly wrong, but I always see the 1% in which it could go right. Throughout my life and career, I would always believe in that 1% and coupled it with hard work and passion until it became a 100%.

Word of advice for anyone looking to pursue a similar career:
Just do it! Believe that you can and you will. You will learn a lot along the way, and those lessons will only help you become a better version of yourself each day.

Something practical every on-the-rise exec should own:
Learn how to be organized. You will get a lot on your plate, and if you are not organized, you will not succeed. Keep a calendar and a list of to-do’s next to you at all times, and make sure your tasks get done.


Style in Three Words:
Classy, Bold, Edgy

Favorite Beauty Brand and why:
I literally get so many products and love so many of them, it’s so hard to choose! But my current favorite is Pur. They recently gifted me their newest Velvet Matte liquid lipsticks, and I am in love with how long the colors lasts throughout the day, throughout all my meals, and I love how it doesn’t dry my lips!

Beauty Products you can’t live without:
Foundation, Eyebrow Pencil/Powders, Mascara

Power-Boosting Beauty Hack:
Buy a small eye shadow palette and keep eyeliner at your work desk at all times. You never know when you need to go to an event or happy hour after work!

What makes you feel like a total girl boss in the morning?
Having beautiful skin. My skin regime: Cleanser, sometimes a mask, toner, serum/oil, anti-puffing eye cream, and getting myself a glass of water to hydrate my skin.

Best Style/Beauty Decision I Ever Made:
Cutting my hair short to brush my shoulders. My hair becomes more voluminous, bouncy, and brings more attention to my face!


Who are a few women that inspire you and why?
Alicia Keys – she can sing AND play the piano beautifully. She also writes her own songs. There is something so special and unique in someone who can produce their own work from start to finish and really own it.

What motivates you the most?
The fact that I am so passionate about my blog – it really frightens but excites me. I cannot believe I am making money from my passion!

Your #girlboss secrets to leading a efficient yet stylish lifestyle:
Wear things that can go day-to-night very easily. Make sure you can wear your outfit comfortably with both Stan Smith’s and a pair of pumps, and still look fabulous in the same outfit.

How do you incorporate your ‘personal brand’ into your career:
I incorporate my personal brand by sharing my words with my readers. I write more than just about my fashion style. I write about real things that bother me, how I’ve overcome obstacles, and how my advice and lessons could benefit others. I believe that my motivation to others is the unique aspect about my personal brand. I want to encourage my followers to become the best version of themselves and to let them know that they are not alone in their struggles.

Challenges as a successful lady boss:
Sleep, sleep, sleep. I need to find more hours in my day so I can sleep, because I feel like I never do! I think my biggest challenge is to be well-rested enough and leave enough time for exercise…while still juggling a full-time job.

How has your success affected your dating life (work life balance):
Luckily, I found this to be okay for me. Some weeks where I am really busy, like during New York Fashion Week, I barely see my boyfriend. But, since we live together and have been dating for 3.5 years, we know we’re in it for the long haul. My boyfriend is very supportive of my dreams, so he completely understands that I need to do what I need to do to be a #ladyboss.

Where do you see yourself in the next 5 years:
Being a full-time blogger of course! And being kickass at it.

The best piece of advice you have ever received:
Persistence is the key to success. Don’t wait for doors to open. Knock, and then if no one answers, open it your damn self!

Favorite activities to do or places to eat in your city:
God, I love love love food. This is a tough one. I have a range of price and cuisines for my favorite restaurants. They are: Per Se, Marea, Sushi of Gari, Curry-Ya, Totto Ramen, Motorino, Salvo’s, Joe’s Shanghai…I could go on forever!



B. Lo

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1 Comment

  • Reply Kasey Ma, Founder of

    Thank you so much Brittany for the amazing feature. Glad to be part of this wonderful campaign you are leading in lady leaders.

    March 7, 2017 at 1:06 PM
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